Digital Signage Universe – The Blog

OVAB Digital Media Summit: Focus on Digital OOH

Introduction of the Average Unit Audience (AUA) Metric Marks a Milestone for Digital Out-of-Home MediaNew York—  Out-of-Home Video Advertising Bureau (OVAB) held the group’s first industry event on Wednesday, October 29, 2008—Digital Media Summit: Focus on Digital OOH. The event brought together 300 attendees comprising senior marketing and media professionals and served as a platform to educate the advertising community on the power and efficacy of digital out-of-home media.

To learn more about OVAB's Digital Media Summit and highlights from the creative, research, and client panels, visit our main Web Site at: http://www.digitalsignageuniverse.com

These Are Interesting Times for the Digital Signage Industry.

The economic downturn is adding pressure on companies and the effects are beginning to ripple through the industry. The evidence can be seen with the recent announcements of Reactrix, now in receivership. Strategy Institute’s Third Annual Digital Out-of-Home Media Investor Conference was held on October 7–8, 2008 in New York City. Visit our main Website to read the entire story about this important event at http://www.digitalsignageuniverse.com

Seen & Noted: LED Signage in Use at NYU's Graduate Center

Recently spotted on New York's Fifth avenue, The Graduate Center, a part of New York University is making use of 2 large LED Screens at street level. The LED displays are part of an art installation at NYU's gallery off the main lobby entrance. Additional LCD displays are in use in other window at street level. The Graduate Center is located on Fifth Avenue and 34th Street, diagonally across from the Empire State Building.