At this week’s National Retail Federation (NRF) convention and EXPO held at New York’s Jacob K. Javits Center, it was interesting to see the number of solutions being offered that marry different technologies that enable retailers to increase customer satisfaction and build brand loyalty.
The solutions on display combined multiple technologies that benefited both consumers and retailers. RFID is everywhere. RFID-enabled systems can now help retailers track inventory as well as develop shopper profiles to study the buying habits of consumers. RFID is also being used for contactless payment solutions, interactive shopping guides, and loyalty card programs.
At past events, such as Digital Signage Expo and KioskCom, we have noted the introduction of hybrid systems from Mediatile and Intava that combine digital signage with kiosk functionality. At NRF, several new players have entered this field, most notably, Intel. Introduced as a proof-of-concept system, Intel unveiled a retail point-of-purchase system that combines a kiosk, digital signage, touch-enabled tabletop display, and RFID into a streamlined compact-form factor.
The Intel system has the ability to read RFID tags embedded in merchandise that then simultaneously trigger information on the digital signage display and touchpad. The system displays information about the item, customer reviews, special promotions, and makes suggestions on additional items that the customer might be interested in.
Intel worked with San Francisco–based Frog Design to develop the system. Because it is modular, the system can be upgraded to a next-generation CPU platform so retailers can remain in sync with the latest technology advancements. Intel’s POS demo can be customizable with a removable PC board and individual modules that can be added on, taken off, interchanged, or replaced to meet evolving business needs
To Read More about the 98th Annual NRF Convention visit: ScreenMedia Daily
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