SEEN & NOTED — Aeropostale, a mall-based specialty retailer of casual and active apparel for young women and men, has announced that it has opened its flagship store in the heart of Times Square, New York City. The 19,000 square foot store is located at 1515 Broadway at 45th Street. The flagship features two levels of shopping, including a dedicated space for a 'T-shirt Shop,' a 'Dorm Room,' a 'Jean Library,' as well as a second floor 'Viewing Room' which will treat customers to an unparalleled view of Times Square.
The exterior of the Aeropostale flagship store features a custom 3-panel LED sign that can act as one sign or three independent signs. The LED system was developed by D3 LED, Inc, manufacturers of highly sophisticated LED displays and digital out-of-home digital media systems that create engaging customer experiences for global brands and sports and entertainment venues. This spectacular billboard will showcase Aeropostale seasonal campaign images, promotional messaging and exclusive video content. A unique aspect of the LED sign is how it weaves its way in and out of the building bringing the magic of Times Square into the store at the second floor 'viewing' room. There, customers have a once in-a-lifetime opportunity to dance for the 'AERO Dance Cam' and then watch their video displayed on Aeropostale's billboard in front of Times Square. Read More
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