SEEN & NOTED: BOSTON, MA — People’s Bank has opened a new branch in Boston’s Prudential Center which includes large-scale digital signage displays using Prysm's stackable display tile platform. Each tile measures 25-inches diagonal and use Prysm's proprietary Laser Phosphor Display (LPD) technology uses solid-state lasers that provides sharp, nearly seamless image quality with a 178-degree viewing angle. Prysm's system uses up to 75 percent less power than traditional backlit or projection-based technologies and generates less heat, has no consumables to monitor or replace, and therefore has the potential to lower the total cost of operation for customers.
The installation was done by bkm Total Office’s Audio Visual Solutions Group working with Silver Petrucelli Architects, a Connecticut-based architectural, engineering, and interior design firm. “We were looking for a cutting-edge technology that would transform the customer experience for our flagship project,” said David Stein, Chief Architect, Silver/Petrucelli + Associates. “Our team selected the Prysm panels because we were looking for revolutionary not evolutionary. Our client wanted to make a statement and Prysm’s sensational panels allowed us to do just that by creating a billboard in the storefront that grabs the attention of everyone.”
“The Prysm solution was amazingly bright, used considerably less energy than conventional displays while still providing a freeform, virtually seamless and scalable display," said Jerilyn Snider, CTS, Manager at bkm Audio Visual Solutions Group. "With beautifully illustrated images, stock exchange feeds and fun facts, the Prysm display draws customers’ attention, and in turn has increased foot traffic at their premier branch.”
To learn more about digital signage in the banking sector visit: ScreenMedia Daily
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