SEEN & NOTED: UNITED KINGDOM - Clear Channel has announced that their digital out-of-home network called Socialite has expanded its reach to London, Manchester, Liverpool, Birmingham and Leeds. The network is being positioned as the first nationwide urban social network aimed at reaching young, affluent consumers in bars and pubs across the UK. Clear Channel partnered with Revolution and Walkabout to deploy the growing network of 180 screens across the UK. The network includes premium independent pubs and bars located in large towns and cities with populations of over 150,000 across the country.
Clear Channel reports that Socialite has a weekly audience of 650,000 with an an average dwell time of 1 hour and 45 minutes. The network utilizes 40-inch LCD displays in portrait-mode that are capable of streaming static, full motion and dynamic video. Since its launch, several large advertisers have taken space on the network that include 20th Century Fox, Diageo, EMI, HTC and British Sky Broadcasting.
“Our new Socialite network combines high dwell time with the context, creativity and immediacy offered by digital technology," said Rob Atkinson, COO of Clear Channel UK. "Advertisers will be able to plan campaigns by location, time of day or special events. In 2010, 690m people had the opportunity to see a screen within our digital network and we are committed to significantly growing our networks and audiences into 2011 and beyond.”