SEEN & NOTED: NEW YORK, NY – Adspace Digital Mall Networks, one of the largest in-mall digital out-of-home advertising networks in the United States, has announced the addition of the South Street Seaport to their advertising network. Adspace's installation will include 10 traditional 65 inch high-definition plasma screens in floor-standing kiosks, as well as a 85 inch digital signage canvas mounted near the entrance of the Pier 17 building. Adspace Digital Mall Network reaches 99.4 million affluent consumers (source: Scarborough) each month, and is particularly effective at reaching teens, young adults, and women. Adspace's national network of digital signage screens runs a mix of shopper centric editorial content as well as advertising.
The Seaport Marketplace, owned and operated by the Howard Hughes Corporation, is a premier open-air/enclosed shopping and entertainment destination, located on the southern tip of Manhattan, adjacent to the Financial District. The South Street Seaport is a New York City landmark. Not only does this 12-block area have historical significance, but it has also become one of the City’s premier shopping destinations. The Seaport is home to concerts, unique retail, harbor cruises, restaurants with views of East River and Brooklyn Bridge, museums and exhibition galleries and outdoor seasonal culinary market. The South Street Seaport Museum also has access to the largest fleet of privately-owned historic ships in the country, making it a “must see” for tourists.
“The South Street Seaport is a shopping destination for many tourists as well as New York City dwellers and, as one of the only mixed use shopping centers in Manhattan, it is an important one to add to our portfolio of Class A malls,” said Eric Steinert, executive vice president business development, Adspace Networks. “It offers everything from premium retail stores to restaurants to entertainment, catering to millions of visitors and shoppers each month.”
“Adding the Adspace Digital Mall Network to the South Street Seaport Mall is in keeping with the consumer friendly environment we have created,” said Keith Laird, senior vice president, leasing, Howard Hughes Corporation. “Adspace’s Smart Screens are a great resource for the community to learn about events and programs at the center, or to find out what stores are having the best sales.”
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