SEEN & NOTED: NEW YORK, NY — CBS Outdoor has contracted with Manufacturing Resources International (MRI), Atlanta-based designers and manufacturers of outdoor digital signage displays to provide 110 dual-sided outdoor displays for placement on top of stairwells at key Metropolitan Transportation Authority (MTA) Subway Entrances around Manhattan. CBS Outdoor launched their "Urban Panels" Network a few years ago with 40 single-sided LCDs in high-traffic midtown locations, the expansion to 110 dual-sided screens marks a significant expansion of this network.
Installation plans call for the first dual-sided digital signage units to become operational by November of 2011 with a complete rollout of all 110 units by the first half of 2012. As an added bonus, the MTA will have the ability to take immediate control of the Urban Panel network in an emergency situation and issue city-wide alerts via the network throughout New York City.
The installation will use MRI's dual-sided BoldVu 55-inch High-Bright digital signage displays with universal mounts. MRI’s engineering team worked closely with CBS Outdoor during a 12 month prototype/design phase to finalize the display's design around CBS's specific application requirements. The BoldVu display provides 2000 nit luminance for optimum viewability in direct sunlight. The display also uses several of MRI's proprietary technologies that includes BrightVu, a feature that helps the display to maintain high luminance levels for up to 30,000 hours. DynamicVu technology which adjusts the display's backlight LED brightness every 16 milliseconds based on actual content being displayed on the screen, and MRI's CoolVu, a thermal management system that helps to maintain optimal operational temperatures in NYC's harsh outdoor environment. All of these features help to reduce power consumption and prolong the life of the digital signage displays, an important issue to CBS Outdoor and the City of New York.
According to CBS Outdoor, the current 40 screen Urban Panel Network reaches more than 2.8 million Manhattan residents, visitors and commuters each day. (1.3 million residents A18+ based on 2005 Census update and 1.5 million influx workers based on Scarborough R204, 12-month. survey). With the addition of the new dual-sided screens and additional high-traffic locations the expanded network should deliver even greater reach for advertisers.
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