SEEN & NOTED: NEW YORK, NY — If you're standing in the middle of New York's Times Square you'll notice that several digital signage billbords tend to dominate space. Digital displays such as ABC Studio's Super Sign, Walgreens' multi-story LED spectacular, Forever 21, Quiksilver, and Aéropostale's flagship storefronts are absolute standouts. All of these digital billboards have one thing in common—they were all designed and manufactured by New York's D3. D3's has become the leader in the digital out-of-home market in Times Square—having created more than 70% of all digital signage displays in the Square since 2006.
D3 has just announced a new addition to their Time Square portfolio with the construction of a new LED display for Sherwood Outdoor, a wholly-owned subsidiary of Sherwood Equities, Inc. A new high-resolution, wide-angle LED display has been installed at the base of the iconic 1 Times Square building in New York City. Located at West 42nd Street and Broadway, 1 Times Square is known internationally as the site where the New Year’s Eve ball drops annually in Times Square.
The new digital display anchors the sign collection at 1 Times Square and replaces a Yahoo! sign that had occupied the space since 2005. The new display showcases D3’s newest 10mm SMD display product with a resolution of 576 x 1088. D3 used 612 LED modules to build the display, which measures 18 feet high x 35 feet wide. The display is currently being utilized to feature advertising and promotional content.
This is the second LED display at 1 Times Square built by D3; in 2008 Walgreens launched the largest LED sign in the Square covering 17,000 square-feet, and running diagonally up both sides of the building and surrounding the store at ground level.
“We’re extremely pleased with this next generation D3 product as it has the best viewing angles of any SMD display in Times Square,” said Jason Barak, D3 managing partner. “Our engineering team’s commitment to constantly improve upon our technology continues to benefit our client. In this case, the advertiser is able to cast their message in wide viewing directions, a key marketing differentiator when trying to reach more consumer eyeballs.”
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