SEEN & NOTED: NEW YORK, NY — National Retail Federation Convention (NRF) — Intel has had a large booth at the National Retail Federation Convention that they have used to introduce interactive retailing concepts for the last couple of years. Intel has tweaked some of last years ideas and added a few new prototypes to the mix.
One of their new prototypes is by a collaboration with Inwindow Outdoor, an interactive digital out-of-home advertising company that has developed streel-level storefront interactive advertising campaigns for American Express, HBO, Ford, HP, Microsoft and NBC. The Intel/Inwindow Outdoor prototype is called the “Experience Stations” and it's capable of interacting with users in several ways. The prototype incorporates a large-format 70-inch touchscreen displays that responds to multi-touch inputs. They have also added near field communication (NFC) capability for two-way transactions with mobile devices; and there's a 3D cameras that enables users to interact with the system using gesture-based input.
When users approach the screen, the system's cameras use Intel's real-time analytics software (Intel AIM Suite) which determines their gender and age and then plays targeted advertising based on the audience demographic. The Experience Stations has the ability to measure audience count, impressions, level of engagement and dwell time which can help advertisers quantify the effectiveness of their ads running on the system. The Experience Station can also enable users to take and send pictures, download coupons to their phone using NFC, connect to social media sites, check the weather, and look up information. The prototype is housed in a massive form factor to accommodate the 70-inch screen and includes a shelf area below the screen that could be used for product display and branding. The depth is approximately 2.5 feet, about the same depth as your average vending machine.