SEEN & NOTED: NEW YORK, NY - How do you cut through the noise and clutter of New York's Times Square? Well, the folks at Devito/Verdi, a New York-based advertising agency found a unique way to do just that using interactive digital signage. Devito/Verdi was looking for a creative way to help their client, Daffys, a retail fashion discounter attract New York fashionistas to the opening of a new location of in Times Square.
Daffy's advertising campaign shows consumers what an 80% off discount really looks like. To demonstrate it they combined vivacious, scantily clad models with interactive digital signage. Pedestrians start the Peep Show by placing the palm of their hand on a motion sensor connected to the street-level window display. The digital curtain rises and the fun begins, revealing what they look like with only 20% of their clothing left on. Yes folks, the striptease is back!
"We had to find an original way to talk about Daffy's, in an area of the city where competition for attention is high," says DeVito Verdi Creative Director Tyler DeAngelo. "We couldn't think of a better way to do that than to turn back the clocks and bring back the good old bad days of Times Square."
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