SEEN & NOTED: UNITED KINGDOM — Ocean Outdoor, one of the UK's leading specialist out-of-home advertising, has announced that their Eat Street digital billboard will be used by Vogue.com to present exclusive highlights from London Fashion Week. Ocean Outdoor's large format digital billboard will showcase in real-time, Vogue's digital media commentary with exclusive behind the scenes footage from the international fashion event being held from February 17th to 22nd. Ocean Outdoor has signed an exclusive deal with fashion retailer Next for the duration of the London Fashion Week campaign, interspersing Vogue.com’s catwalk content with Next’s latest collections.
Vogue magazine will use Ocean Outdoor’s Eat Street digital billboard as a live digital canvas to reach shoppers at the Westfield London shopping mall and will feature Stella McCartney’s highly anticipated Olympic Adidas collection. Under the banner "Fashion As It Happens", Vogue.com plans to provide daily highlights from all the catwalk shows, behind the scenes footage, and live daily Twitter updates from more than 100 events as they unfold. Vogue.com has an average of 1 million unique users and 21.9m page impressions (source: Google Analytics July-Dec 2011).
London Fashion Week draws more than 5000 visitors from all over the world that include buyers, TV and radio crews, journalists and photographers to see 59 catwalk shows and 24 presentations that take place over 6 days. The direct value of the UK fashion industry to the UK economy is £21 billion. Designer labels such as Mulberry, Burberry and Alexander McQueen’s new diffusion line McQ will be featured across the week along event with highlights of the show's more than ten other top designers including Paul Smith, Jonathan Saunders, Matthew Williamson, Mary Katrantzou, Roksanda Ilincic, Meadham Kirchhoff and James Long.
“Westfield is a premium destination for shoppers who are in the mind set to explore new ideas from the very best of international fashion design," said Condé Nast Digital Director Jamie Jouning. "This is a media first for us and we are delighted that we can provide first class Vogue.com content in a new dynamic format to reach and engage with fashion lovers.”
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