SEEN & NOTED: LAS VEGAS, NV — McCarran International Airport (LAS) in Las Vegas recently opened its new Terminal 3. The new terminal is a part of a $2.4 billion project by the Clark County Department of Aviation to better accommodate the 41 million travelers who come through the airport each year. Measuring more than 1.9 million square feet and featuring 14 gates to serve roughly two dozen airlines, the Terminal 3 project is the largest of its type in Nevada’s history.
In a city known for its eye-catching signs, capturing the attention of busy tourists and travelers to convey important information is always a challenge. To respond to the challenge McCarran International Airport partnered with Four Winds Interactive (FWi), a Denver-based Interactive digital communications firm to provide an eye-catching solution. Some of the new features at Terminal 3 include hundreds of digital signs to help passengers better manage their travel-related activities, including interactive digital airport directories and double-sided video walls serving as Gate Information Displays outside of each arrival and departure gate. Most notably, double-sided video walls featuring six portrait screens per side reaching 15 feet tall are strategically placed near departure and arrival gates. Content on the gate signage includes real-time flight information, as well as destination-specific items such as weather forecasts and iconic photo backgrounds of the travel destinations. To remind travelers of the excitement of Las Vegas, synchronized videos are set to play at the top and bottom of the hour on the video walls at every gate in the terminal. Videos displayed are of falling dice or slot machines in action and create a sensational visual effect.
“One of our goals was to ensure that modern helpful amenities were in place for travelers,” said Randall H. Walker, who oversees McCarran in his role as Director of Aviation for Clark County, Nevada. “Four WindsInteractive’s software allows us to do just that by offering a wide variety of useful information via any single interactive sign. This helps patrons better navigate the airport and become aware of factors affecting their travel.”
The digital wayfinding aspect of the signs was a crucial element throughout the development and planning stages of the new terminal project. Emphasis was placed on the use of 3D custom floor maps, with more than 1,500 path-finding directions plotted to help guide visitors to various destinations inside McCarran. Through the digital wayfinders, travelers are able to easily find information about shopping, dining, airport clubs, and other airport amenities. The “map it” feature enables travelers to see an animated visual route from their current location to their destination, as well as turn-by-turn directions. These directions easily can be sent from the wayfinder to the travelers’ smartphones via a QR code.
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