SEEN & NOTED: NEW YORK, NY — The Alexandria Center for Life Science is a 330,000 square-foot state-of-the-art research facility located at East 29th Street near First Avenue in New York City. The New York facility includes pre-built lab space and a conference centers and is one of seven US-based life science center built by Alexandria Real Estate Equities, a large REIT focused on real estate for the life science industry. Alexandria Real Estate Equities has built facilities in Boston, San Francisco, San Diego, Seattle, Washington, D.C., and Research Triangle Park in North Carolina. The opening of the New York facility provides the city with its first world-class commercial laboratory space located near renowned academic and medical institutions that include Memorial Sloan-Kettering Cancer Center, NYU School of Medicine, and Rockefeller University. The goal of The Alexandria Center for Life Science is to speed the development of promising new life science discoveries “from bench to bedside.” The Center is home to pharmaceutical and biotechnology companies that include Abbott Laboratories, AstraZeneca, Johnson & Johnson, Novartis, Pfizer, Amgen, Celgene, and Genentech.
The Alexandria Center for Life Science's lobby entrance includes a 50 foot-wide by 5 foot-high digital signage video wall made up of 34 seamless LCD panels. The video wall concept and content was created by Niles Creative Group, a full-service entertainment and production company based in New York, with installation by AG Light & Sound. Niles Creative Group also created the ground-breaking visual display for the Comcast Experience in Philadelphia. The Alexandria Center's screen content is comprised of abstract, artisticly stylized representations of life science elements. The actual marble wall surrounding the digital signage wall was duplicated for the screen, so that when the display goes into a passive-mode it blends naturally into its surrounding environment. The video wall's content is powered by Dataton's Watchout software, a multi-display, timeline-based content management software, with servers supplied by Show Sage, and show control performed by Medialon.
“Niles Creative Group were sought out by Alexandria Real Estate Equities to design a kinetic art display that creates a spectacular and unexpected visual experience in their guest lobby,” says David Niles. “We designed the content delivery system and its respective technology to mirror the innovation in science and talent that the center provides. Since installation, the intuitive display has worked very well. We’ve designed the system so that it can turn itself on and off and it even changes and selects its own video content. Our expert engineers can log in remotely to change content—and even the client is using the system with a custom designed touchscreen interface—to add local or staff information on to the Watchout timeline if needed.”
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