SEEN & NOTED: SAN FRANCISCO, CA – Inwindow Outdoor, a technology firm specializing in interactive advertising in public spaces, launched a new digital advertising campaign for the Monterey Bay Aquarium. In collaboration with Engine Company 1, Clear Channel Outdoor, and MacDonald Media, 13 bus shelters across high-traffic locations throughout San Francisco were transformed into augmented reality aquatic submersion experiences using digital signage touchscreens.
Using a touchscreen, the user selects “Dive In” and begins to descend “150 Feet of Awesome.” The user meets different animals at each level of the descent, interacting with sea turtles, sardines, and jellyfish. They are then prompted to pose for a photo, which generates a personalized postcard that can be saved to their smartphone, or uploaded to their Facebook and Twitter accounts.
To further enhance the experience, each shelter has been completely transformed into a virtual aquarium. From the translucent, kelp-covered roof, to the side panels that are decorated with schools of sardines, bus riders and bystanders feel as if they are completely submerged in an aquatic environment. The interactive advertising campaign's response rate has been phenomenal. More than 32,000 unique interactions were recorded and over 43,000 people posed to have their photos taken.
“There are certain campaigns that strike a chord, and this is definitely one of them," said said Steve Birnhak, CEO Inwindow Outdoor. "The interaction is enjoyable, the visuals are beautiful and venue is perfect, so it works on many levels”
“We hope folks in the Bay Area enjoy the experience and, of course it will make them want to come see the real thing!” said Mimi Hahn, Vice President of Marketing for the Monterey Bay Aquarium.
Photos courtesy of Clear Channel Outdoor
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