SEEN & NOTED: NEW YORK, NY — More than 250 digital signage touchscreens went live yesterday in Manhattan as City24/7 switched on its street-level information kiosk network. The kiosk network is being developed by the New York-based start-up and the City Department of Information Technology and Telecommunications. City24/7 is working with New York City Agencies, The Union Square Partnership, City Maps, Roadify, Google Places and other content partners to deliver an engaging experience. A portion of the revenue generated by the sales of advertising on the platform will be reinvested in the community, according to City24/7.
City24/7 kiosks are being retrofitted into existing phone kiosks and utilize LG Electronic's high-brightness 32-inch LED touch screens. Each kiosk location will also serve a dual-purpose as Wi-Fi hotspots. Location-based, geo-targeted content will be displayed on every screen so the information is relevant to where users are standing. Content is available in multiple languages and will include real-time information, local events, restaurant, entertainment, and transport information. Users will also be able to make restaurant reservations and purchase tickets directly from the kiosks. Local shopping along with special offers and promotions from area merchants will be featured on the network. City24/7 is also planning to launch a companion mobile channel in the near future.
Pictured above: Jennifer Falk, Executive Director for The Union Square Partnership, and Jay Kang, Marketing Manager for LG Electronics USA Home Electronics B2B Division, interacting with an interactive touch-screen display unveiled yesterday in the Union Square area of Manhattan.
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