SEEN & NOTED: UNITED KINGDOM — Signature Outdoor, a leading billboard operator based in Birmingham, has recently launched a new digital signage billboard at one of Birmingham’s central arterial roads leading into Bullring Shopping Centre, the busiest urban retail centre outside of London. The new portrait mounted display measures more than 13 feet x 19.5 feet and is part of a Signature Outdoor's new CityVision initiative, a multisite network of roadside digital billboards in the region.
The installation was done by Dynamic Digital Displays Europe, the European Headquarters of D3 LED, LLC (D3), a US-based global technology company that designs, engineers and manufactures LED digital display solutions. The Birmingham installation uses a 10mm screen matrix comprised of more than 663,000 individual LEDs and was designed to host a wide range of static and animated content driven by D3’s Advanced Element Processor that allows for the delivery of sharper, higher quality images across the display system. The installation is the first by D3's European office.
Signature Outdoor reported a high level of demand for the new digital advertising space ever since the CityVision Bullring display went live in September. Many Signature Outdoor clients including Audi, Sony Pictures, Clinique and HTC have been quick to take advantage of the high-traffic digital destination. The display system’s creative and tactical flexibility have also allowed News International to use day parts to run breaking news stories, Disney has promoted the opening of their Show at the NIA, and Everything Everywhere used the display to launch their new 4G network.
D3 has designed and manufactured many of New York City’s most recognized LED installations in Times Square which include the Disney Store, ABC Studios, Aéropostale, Samsung, Uniqlo, Quiksilver, and Forever 21.
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