SEEN & NOTED: UNITED KINGDOM — JCDecaux has announced the official launch of M-Vision, a digital signage advertising network of large-format, full-motion digital screens in premium malls across the UK. The M-Vision digital network is positioned in atriums in close proximity to mall anchor stores providing brands and local advertisers with direct access to consumers.
M-Vision's portrait-mounted format is designed to make it easy for brands to transfer their existing digital 6-sheet (D6) advertising campaigns with the same high-quality as the JCDecaux's Transvision screen network.
JCDecaux's M-Vision network can be found at Greenhithe's Bluewater mall and Birmingham's Bullring mall. M-Vision network will be extended to Thurrock's Lakeside, Watford's Harlequin and Nottingham's Victoria Centre, followed by Trinity Leeds malls in 2013. JCDecaux is a market leader in the UK with a presence in 12 out of the top 20 mall destinations.
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