SEEN & NOTED: UNITED KINGDOM — Virgin Media, a UK-based provider of broadband Internet, television and mobile media services has opened a new retail store in London’s Westfield Shopping Centre. The store provides customers with an opportunity to play, browse, watch and interact with Virgin's services though the use of eight interactive digital signage displays.
Acquire Digital, a UK-based provider of interactive applications, developed and created the screen content that enables interaction through touchscreens and gesture controlled information points. The store includes a large touchscreen video wall displaying the latest phone models. Controlled through touch, customers can swipe through mobiles by selecting an individual phone for a closer look at features and pricing. Customers can explore Virgin's home-based media entertainment packages using gesture controlled information displays, operated through a Kinect system. Another feature of Virgin Media's store is demonstrated though an interactive tariff selector, a 55-inch interactive touch screen that intuitively selects the best tariffs based on an algorithm using the information supplied by the customer.
"In order to play videos while simultaneously displaying live information we had to build a solution that allowed these components to run smoothly. This links to a custom built Web-based content management system that allows staff to make instant changes to product information and view important statistics such as how many times a particular product had been viewed," said Rob Smith, Head of Programming and Development at Acquire Digital.
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