SEEN & NOTED: DUBAI — Dubai International Airport's Concourse A, now features a new digital signage screen network with more than 100 screens at the newly opened Dubai Duty Free retail stores. The new network includes several large scale video walls and LED screens. Connectiv, a Dubai-based developer that specializes in managing and selling digital advertising network within the duty-free travel retail sector deployed the new network as well as manages a smaller 15 screen digital signage network at Dubai Airport's Terminal B.
Connectiv’s goal is to become the prime mover in the management of duty-free travel retail digital signage networks and sales of advertising airtime, working with brands to provide a single point of purchase for a wide range of airport retail media assets. Connectiv is currently developing methodologies and analysis software specific to airport environments to enable audience impression measurement (AIM) as well as heat map analysis of passenger traffic routes, facilitating even more precise advertising engagement.
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