SEEN & NOTED: PARIS, FRANCE — The Buy Paris Duty Free shops at Charles de Gaulle International Airport have recently added digital signage displays. Buy Paris' flagship store at Charles de Gaulle airport opened on March 27, 2012 and is equipped with seven double-horizontal ceiling-mounted screens, and a video wall spanning nine square meters using 46- and 70-inch Samsung displays. A second store at de Gaulle's Terminal 2 departure lounge features a pair of display walls covering 14 square meters each and a column comprised of 36 synchronized, 43-inch Hyundai screens.
The technical study, project management, content integration and installation of the digital signage solution were conducted by TMM Communication. TMM selected BrightSign digital signage players. All told, the stores include a combination of more than 110 BrightSign HD210 and HD1010 players in four airport store locations. The installation also includes interactivity triggered by IR detector that enable messaging that runs only when a person enters the area in front of a display.
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