SEEN & NOTED: FRANKFURT, GERMANY — Razorfish's Frankfurt office built a prototype NFC-enabled Gumball Machine to demonstrate how the technology can help marketers to bridge mobile technology with real world analog objects. Last Summer, during a two-day prototyping session Razorfish's Frankfurt team assembled the components into an original gumball machine metal base that include a Samsung Galaxy Tab, an NFC shield, a simple reed switch and two Arduino micro-controllers.
Want a gum ball? Simply insert a coin and turn the lever, then follow the screen animation and tap your NFC-enabled smartphone next to the release chute. The system will then push a range of digital treats to the user's smartphone that include Apps, movies, songs, ebooks, as well as other exclusive location-based content. A nice idea, a just the beginning of a wave of NFC-enabled interactive kiosks on the horizon.
The concept was recently showcased at Samsung’s Flagship Store in Frankfurt to help celebrate the launch of the new Galaxy SIII Mini. After a few tweaks and improvements, Razorfish is now showcasing the concept at Mobile World Congress in Barcelona at the NFC & Mobile Money Pavilion (Hall 7).
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