SEEN & NOTED: UNITED KINGDOM - JCDecaux UK has announced the launch of Channel 6, a national digital out-of-home (DOOH) network of 1,400 digital signage screens across the UK. The digital signage network will be located in major retail and transport hubs enabling brands to deliver advertising campaigns in retail with the ability to target audiences shopping and searching using smartphones.
JCDecaux also unveiled SmartScreen (pictured above), an insight-driven network of 400 digital signage screens at the largest Tesco stores in the UK. SmartScreens are powered by dunnhumby insight, a leading customer science company and a wholly owned subsidiary of Tesco PLC, the SmartScreens will enable optimized scheduling based on audience behavior and sales. According to JCDecaux , research shows that the SmartScreen increased sales more than 9% compared with non-digital posters at supermarkets.
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