SEEN & NOTED: UNITED KINGDOM - JCDecaux has expanded its Transvision digital signage network with the launch of a second large format screen at London Victoria Station. Victoria Station’s weekly foot traffic is more than 1.7 million providing advertisers with high visibility for ad campaigns. The new screen will be located on the eastern side of the concourse, directly in front of a second experiential zone in the Station, facilitating campaigns that link screens to space, part of the offer from JCDecauxLive, the experiential brand at JCDecaux. The addition will bring JCDecaux’s Transvision network to 23 premium screens in 17 stations in the UK, delivering a powerful communications channel for brands to access the affluent, connected commuter audience.
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