SEEN & NOTED: NEW YOK, NY — A new three panel LED digital signage billboard has gone live at New York's Penn Plaza, one of the busiest intersections in the city with more than 600,000 commuters passing through the plaza daily. The billboard was developed by Barco LiveDots, a Barco company, in partnership with Baltimore-based experiential design firm The Barnycz Group, features 3,400 square feet of black-face LED display that combine three high-resolution panels into one powerful advertising canvas. The three panels can be leased as one advertising surface by a single client or each can be contracted separately by different companies. The display is comprised of 532 TF10 tiles with specially designed corner tiles and front-service mechanics, totals more than three million pixels and it's driven by Barco’s image processor, the DX-700, and runs Barco LiveDots’ network-based RMS software that enables remote management of the entire display.
The project was developed for Vornado Realty Trust, one of the largest owners and managers of commercial real estate in the United States. The Barnycz Group consulted with Vornado executives on the location, design and construction, and developed the content and playback system for the new display, as well as the head-end system enabling Vornado to spread content across all three displays, or run them independently.
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