Digital Signage Universe

Renew's Digital Signage Advertising Network Goes Live In London's Financial District

SEEN & NOTED: UNITED KINGDOM — A new digital out-of-home network is starting to take shape around London's financial district. Media Metrica Ltd, a UK-based company has launched a network of blast-mitigated recycling receptacles called Renew. Each Renew receptacle includes two 32-inch sun-light readable, adaptive brightness LCD panels that broadcast real-time financial and entertainment information while also providing a much need service—recycling.

Renew's digital signage network is launching with an initial 50 screens with plans to rollout as many as 200 screens by the 2012 London Olympics. Renew's recycling receptacles are made from a bomb-proof material that's 4 times stronger than steel. London has had a long history of bombings that include attacks by the IRA, as well as the recent terrorist attacks in 2005. Renew expects each receptacle to collect 1.5 tons per year of recyclable material. The network's adaptive brightness screens will also reduce power usage by approximately 40% adding to Renew’s environmental footprint.

Media Metrica has assembled an editorial team for the Renew network that follows events and breaking news as it happens. Renew's digital signage network provides a broad range of content that includes financial news from the London Stock Exchange and Bloomberg. Entertainment and general news content partners include Agence France Presse, The Economist, Getty Images, Time Out, Square Meal, Car Magazine, ESPN and Wallpaper. The information published on the screens will be scheduled according to location and time of day. Renew's system is also capable of delivering instant messages directly from  emergency services across the entire network in the event of a major transport disruption or a civil emergency. During 2012, Renew will also roll-out enhanced wireless connectivity throughout their network, providing additional interactive capabilities between each receptacle and mobile devices.

In addition to Media Metrica's London contract, Renew was recently approved by the Downtown Alliance for Lower Manhattan to showcase their first receptacle in front of the New York Stock Exchange this Spring. Plans are also in the works to rollout additional Renew networks in Japan's transportation system and with various real estate owners in Singapore. Media Metrica's contract to run London's Renew network runs through 2032.

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Vogue's London Fashion Week Commentary Goes Outdoors Using Digital Signage Billboard

SEEN & NOTED: UNITED KINGDOM — Ocean Outdoor, one of the UK's leading specialist out-of-home advertising, has announced that their Eat Street digital billboard will be used by Vogue.com to present exclusive highlights from London Fashion Week. Ocean Outdoor's large format digital billboard will showcase in real-time, Vogue's digital media commentary with exclusive behind the scenes footage from the international fashion event being held from February 17th to 22nd. Ocean Outdoor has signed an exclusive deal with fashion retailer Next for the duration of the London Fashion Week campaign, interspersing Vogue.com’s catwalk content with Next’s latest collections.
 
Vogue magazine will use Ocean Outdoor’s Eat Street digital billboard as a live digital canvas to reach shoppers at the Westfield London shopping mall and will feature Stella McCartney’s highly anticipated Olympic Adidas collection. Under the banner "Fashion As It Happens", Vogue.com plans to provide daily highlights from all the catwalk shows, behind the scenes footage, and live daily Twitter updates from more than 100 events as they unfold. Vogue.com has an average of 1 million unique users and 21.9m page impressions (source: Google Analytics July-Dec 2011).

London Fashion Week draws more than 5000 visitors from all over the world that include buyers, TV and radio crews, journalists and photographers to see 59 catwalk shows and 24 presentations that take place over 6 days. The direct value of the UK fashion industry to the UK economy  is £21 billion. Designer labels such as Mulberry, Burberry and Alexander McQueen’s new diffusion line McQ will be featured across the week along event with highlights of the show's more than ten other top designers including Paul Smith, Jonathan Saunders, Matthew Williamson, Mary Katrantzou, Roksanda Ilincic, Meadham Kirchhoff and James Long.
 
“Westfield is a premium destination for shoppers who are in the mind set to explore new ideas from the very best of international fashion design," said Condé Nast Digital Director Jamie Jouning. "This is a media first for us and we are delighted that we can provide first class Vogue.com content in a new dynamic format to reach and engage with fashion lovers.”

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