SEEN & NOTED: NEW YORK, NY — Monster Media, a provider of interactive out-of-home advertising, has announced a partnership with Cemusa, a leading street-level outdoor advertising company to bring interactive digital advertising to a network of eight digital newsstands in Times Square in New York City. The street-level screens are embedded into kiosks where people buy their daily newspapers and magazines, giving advertisers a powerful location to reach coveted on-the-go target audiences in the popular tourist and business destination.
The digital newsstands will employ Monster Media's interactive capabilities to go beyond passive screen advertising, which is already ubiquitous in Times Square. Advertisers will be able to run campaigns that utilize touch interactivity, gesture-based activation, photo/video capture and gaming in order to engage audiences and immerse them within an advertising campaign. Use of cross-platform integration will also be available, such as mobile interactivity, SMS shortcodes and email campaigns in order to connect with viewers even after they've left the newsstand.
Monster Media's proprietary back-end analytics platform will provide advertisers with the critical data they need to make decisions about campaigns. The platform goes beyond traditional traffic estimations, with the ability to record interactions of all types, time-of-day data, impressions and more. According to the Traffic Audit Bureau (TAB), these units generate an average of over 500,000 impressions per week. The Times Square interactive digital newsstand network from Cemusa and Monster Media will go live in April 2012.
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