November 18, 2012

Barneys NY Flagship Store and Walt Disney Electrify the Holidays with Digital Signage

Barneys_blog_2
Barneys_blog_3
SEEN & NOTED: NEW YORK, NY — Beginning on November 14th, shoppers along New York's Madison Avenue will be treated to a spectacular holiday display courtesy of Barneys New York and The Walt Disney Company. Barney's 2102 holiday theme features a multimedia display called “Electric Holiday” that features a combination of state-of-the art animation, lights, music, and fashion that spans eight windows of Barneys New York’s Madison Avenue store. Disney's Electric Holiday animation features characters Minnie Mouse, Mickey Mouse, Goofy, and Daisy Duck, strut across the store's digital signage displays in original designer clothes. The animation is the highlight of this year's high-tech light show, accompanied by an original score by Oscar® winning composer Michael Giacchino.

The digital signage display is comprised of 425 Christie MicroTiles in a combination of portrait and landscape modes. Christie MicroTiles are a high resolution modular display system with a nearly invisible 1mm gap between the tiles for seamless images and can be scaled to any size, shape and orientation. They're light weight and shallow rear projection modules that are less than a foot deep and fit perfectly in the store windows. The combined MicroTiles create more than   565 square feet of digital canvas with approximately 50 million pixels of resolution. The content is powered by five d3 media servers providing 15 simultaneous HD video streams. In addition, the holiday display includes 476 square feet of Traxon Mesh and 600 feet of A-Deco Pixel strings. Christie’s Managed Services team provided technical consultation at every stage of the installation, from concept finalization, to pre-staging, to on-site set-up, expanding on its long history of collaboration with Disney. The window displays will be up until January 3, 2013.

Related stories: Barneys Holiday Window Provides Lady Gaga Fans with an Interactive Constellation Experience and Bloomingdale's Uses More Than 100 Digital Signage Displays In Holiday Window Mosaic

Read more about digital signage on ScreenMedia Daily 

Nov 18, 2012 5:27:16 PM | Advertising, Digital Signage, Events, Marketing, Seen & Noted

The comments to this entry are closed.

NEXT POST
New Digital Signage Billboard Goes Live In Birmingham's Central Intersection Signature Outdoor, a leading billboard operator based in Birmingham, has recently launched a new digital signage billboard at one of Birmingham’s central arterial roads leading into Bullring Shopping Centre, the busiest urban retail centre outside of London. The new portrait mounted display measures more than 13 feet x 19.5 feet and is part of a Signature Outdoor's new CityVision initiative, a multisite network of roadside digital billboards in the region.
PREVIOUS POST
City24/7 Digital Signage Kiosks Go Live In NYC More than 250 digital signage touchscreens went live yesterday in Manhattan as City24/7 switched on its street-level information kiosk network. The kiosk network is being developed by City24/7, a New York-based start-up, and the City Department of Information Technology and Telecommunications. City24/7 is working with New York City Agencies, The Union Square Partnership, City Maps, Roadify, Google Places and other content partners to deliver an engaging experience.  A portion of the revenue generated by the sales of advertising on the platform will be reinvested in the community, according to City24/7.

Lionel Tepper

50, Married, No Children

The Typepad Team

Search

Become a Fan

My Other Accounts

Recent Comments