SEEN & NOTED: PHILADELPHIA, PA — Now that the Black Friday hype-a-palooza is behind us, advertisers are getting back to basics by reaching consumers at the point-of-sale—and they're increasing focusing their ad dollars on digital out-of-home advertising. One venue that's popular with advertisers are mall environments. Eye Corp, a leading out-of-home advertising network provider, has been increasing their mall advertising network footprint. The company recently announced that they have added 12 digital signage ad units (pictured above) to the King of Prussia Mall, the third largest mall in America.
The King of Prussia Mall is popular with Philadelphia locals and tourists offering more than 3 million square feet of prime retail space. The mall is home to seven world class department stores, and more than 400 stores, boutiques and restaurants. Eye's King of Prussia Mall network has the ability to deliver advertising to 1.7 million mall visitors per month. Their 72-inch high definition digital signage units feature five ads in a 35 second full-motion advertising loop allowing advertisers the ability to reach consumers when they are out and about in a buying mood and close to point of purchase. The new digital units launched October 1st 2012 and have caught the eye of the entertainment industry. Ads running this holiday season include campaigns from Universal Pictures, Paramount Pictures, FOX Broadcasting and Film District.
Read more about digital signage advertising on ScreenMedia Daily
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