SEEN & NOTED: RALEIGH, NC — PNC Arena, home to the NHL's Carolina Hurricanes and the North Carolina State University men’s basketball program, has upgraded its concession operations with a new digital signage network consisting of 160 LCD screens. The new network delivers advertising and event related information to PNC's more than 1.5 million guests who visit its facility annually for more than 150 events including concerts, family shows, hockey games and basketball games.
Previously, PNC Arena used static signage to provide advertising, event and concession information. PNC Arena's digital signage network is powered by NCR's Vitalcast, a turnkey system digital signage solution. The Vitalcast enables PNC to change menu items and prices and see the new information instantly updated on the network's LCD screens, boosting PNC's margins. PNC's digital signage solution also provides automatic dayparting capabilities, enabling PNC Arena to accommodate more sponsors at each event and display new menus that meet up-to-the-minute customer tastes.
For more information on digital signage networks, visit ScreenMedia Daily
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