SEEN & NOTED: NEW YORK, NY — VeriFone Media has launched a new digital signage taxi top advertising platform that features high-definition, full-motion video displays. VeriFone’s Digital Taxi Top Ad Platform is also capable of running geo-targeted and dayparted creative campaigns. The network provides near-real-time updates for sporting events and includes social media integration. VeriFone Media’s digital taxi top fleet currently includes 30 taxis with a full rollout of 100 cars taking place later this month.
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