Digital Signage Universe

Christie’s US Headquarters Features Large Scale Video Wall Featuring MicroTiles Product Line

SEEN & NOTED: CYPRESS, CA – Christie Digital Systems' US headquarters now includes a large scale video wall that showcases their MicroTiles product line in a staggered configuration. The video wall uses 108 MicroTiles spanning two walls in Christie's main lobby. The display runs branded product and ambient digital content at a full native resolution of 23,760 x 2,700 pixels; the equivalent of 30 full HD sources or eight 4K resolutions. Christie worked with Montréal-based Arsenal Media to design and build the installation that included the playback system and custom content development.

Arsenal developed a rich, flexible library of full motion digital material for the video wall that included custom “inside looks” at Christie’s product range and company background, to ambient video showing urban streetscapes and whimsical backgrounds showcasing color reproduction, saturation and crispness of MicroTiles display blocks. The Arsenal team had also completed two additional lobbies featuring MicroTiles at Christie’s Canadian offices, but the Cypress project was by far the most involved and sophisticated. On the backend, Coolux Media Systems provided the  hardware and software for high-resolution playback and RP Visual Solutions was the audio-visual installer for the project.

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Shaw's Interactive Retail Stores Uses Modular Digital Signage to Create Visual Waterfall Effect

SEEN & NOTED: KITCHENER, ONTARIO — Shaw Communications, a leading provider of broadband cable television, phone, and high-speed internet services across Canada, has relaunched their retail stores to provide more dynamic information and services to consumers. Shaw's first digital interactive store opened last May at the Sunridge Mall in Calgary, Canada. Three additional Shaw locations have since opened in Alberta and British Columbia with more installations planned in the near future.

Each of Shaw's interactive retail locations features a dynamic digital signage display using a staggered array of 24 Christie MicroTiles, a modular display system that enables A/V designers and architects greater flexibility to configure custom digital displays. Shaw's digital signage display hangs from the ceiling using a special mount designed by RP Visuals in a 4 x 6 configuration with each tile offset from one another along the X, Y and Z axis creating a visual "waterfall" effect. Shaw's retail concept was developed as a collaborative effort between Breakhouse, a Halifax-based communications design firm and Trapeze is a full service interactive marketing agency. They designed the overall retail concept for Shaws as well as the screen content. The screen content includes media previews, new products and services announcements, special offers, and community initiatives which are shown on screen as small individual motion graphics on the display, allowing each visual element to cascade across the whole screen before pulsing back into one full screen image. Installation and project management was provided by Applied Electronics, a Canadian audio-visual and broadcast systems integrator.

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Alexandria Center for Life Science Features Massive Digital Signage Video Wall

SEEN & NOTED: NEW YORK, NY — The Alexandria Center for Life Science is a 330,000 square-foot state-of-the-art research facility located at East 29th Street near First Avenue in New York City. The New York facility includes pre-built lab space and a conference centers and is one of seven US-based life science center built by Alexandria Real Estate Equities, a large REIT focused on real estate for the life science industry. Alexandria Real Estate Equities has built facilities in Boston, San Francisco, San Diego, Seattle, Washington, D.C., and Research Triangle Park in North Carolina. The opening of the New York facility provides the city with its first world-class commercial laboratory space located near renowned academic and medical institutions that include Memorial Sloan-Kettering Cancer Center, NYU School of Medicine, and Rockefeller University. The goal of The Alexandria Center for Life Science is to speed the development of promising new life science discoveries “from bench to bedside.” The Center is home to pharmaceutical and biotechnology companies that include Abbott Laboratories, AstraZeneca, Johnson & Johnson, Novartis, Pfizer, Amgen, Celgene, and Genentech.

The Alexandria Center for Life Science's lobby entrance includes a 50 foot-wide by 5 foot-high digital signage video wall made up of 34 seamless LCD panels. The video wall concept and content was created by Niles Creative Group, a full-service entertainment and production company based in New York, with installation by AG Light & Sound. Niles Creative Group also created the ground-breaking visual display for the Comcast Experience in Philadelphia. The Alexandria Center's screen content is comprised of abstract, artisticly stylized representations of life science elements. The actual marble wall surrounding the digital signage wall was duplicated for the screen, so that when the display goes into a passive-mode it blends naturally into its surrounding environment. The video wall's content is powered by Dataton's Watchout software, a multi-display, timeline-based content management software, with servers supplied by Show Sage, and show control performed by Medialon.

“Niles Creative Group were sought out by Alexandria Real Estate Equities to design a kinetic art display that creates a spectacular and unexpected visual experience in their guest lobby,” says David Niles. “We designed the content delivery system and its respective technology to mirror the innovation in science and talent that the center provides. Since installation, the intuitive display has worked very well. We’ve designed the system so that it can turn itself on and off and it even changes and selects its own video content. Our expert engineers can log in remotely to change content—and even the client is using the system with a custom designed touchscreen interface—to add local or staff information on to the Watchout timeline if needed.”

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