Digital Signage Universe

New Digital Billboard Goes Live at Penn Plaza

SEEN & NOTED: NEW YOK, NY — A new three panel LED digital signage billboard has gone live at New York's Penn Plaza, one of the busiest intersections in the city with more than 600,000 commuters passing through the plaza daily. The billboard was developed by Barco LiveDots, a Barco company, in partnership with Baltimore-based experiential design firm The Barnycz Group, features 3,400 square feet of black-face LED display that combine three high-resolution panels into one powerful advertising canvas. The three panels can be leased as one advertising surface by a single client or each can be contracted separately by different companies. The display is comprised of 532 TF10 tiles with specially designed corner tiles and front-service mechanics, totals more than three million pixels and it's driven by Barco’s image processor, the DX-700, and runs Barco LiveDots’ network-based RMS software that enables remote management of the entire display.

The project was developed for Vornado Realty Trust, one of the largest owners and managers of commercial real estate in the United States. The Barnycz Group consulted with Vornado executives on the location, design and construction, and developed the content and playback system for the new display, as well as the head-end system enabling Vornado to spread content across all three displays, or run them independently.

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New Large Format Digital Signage Billboard Goes Live In Amsterdam's Rembrandtplein Square

SEEN & NOTED: AMSTERDAM, THE NETHERLANDS — Rembrandtplein square is one of the busiest locations in the heart of Amsterdam. It's a  prime location to reach on-the-go consumers because of its vicinity to major shopping districts of Kalverstraat and Utrechtsestraat. More than 300,000 tourists and commuters pass through the square each week which is why it features one of the largest state-of-the art digital signage advertising billboards in Amsterdam. Rembrandtplein's digital signage billboard was recently upgraded by BlowUP Media, a division of Ströer Group, to a full-motion widescreen digital format called "Super Motion", a 108m² wide LED screen that delivering targeted messages from advertisers that include Pepsi, Universal Pictures, Nike, Acer, and Mercedes.

"Our brands need emotional images in close proximity to their young urban target audience," said Harry Dekker, Media Director Benelux Unilever. "With giant digital posters such as Super Motion, we are able to embed our brand identity in the cityscape and escort the target group right to the door of the shop."

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Munich Airport Digital Signage Does the Twist

SEEN & NOTED: MUNICH, GERMANY - Chubby Checker is known for popularizing a dance style called "The Twist", back in the 1960's. A new form of the twist was unveiled recently at the Munich Airport Centre (MAC) to mark the airport’s 20th anniversary. Created by 3M GTG, digital communication technology experts and part of diversified technology company 3M, this new generation billboard is called the MetaTwistTower. The new digital signage concept features a triangular tower that stands more than 34 foot (10.6 meters) high with multiple rotating LED surfaces.

The MetaTwistTower's three layers, each with three LED panels, move in a precisely engineered rotation and folding mechanisms. The nine connected elements can be adapted in format and orientation (square, landscape or portrait), and unfold to give a powerful performance with never-before-seen digital signage dynamics. Switching between formats and movements of the panels enables advertisers to combine synchronized content, delivering  high-impact advertising and media production tools for large-scale, public audience communication.

Munich Airport is one of Europe’s busiest international hubs and the venue facilities are also a popular location for a variety of events. The MetaTwistTower is situated in an area between the two runways, the MAC Forum is Europe’s largest outdoor space with shopping, recreation and business within a high glass covered roof. It's fully equipped with a state-of-the-art communications technology and catering facilities that supports sporting activities, live broadcasts, presentations, demonstrations, conferences and launches of all sizes.

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