Digital Signage Universe

Adidas' NEO Concept Store Testing Interactive Digital Signage Storefront with Smartphones

SEEN & NOTED: NUREMBERG, GERMANY — NEO, a new casual sportswear concept from Adidas aimed at teenagers is currently being tested in Germany. Adidas' NEO collection features bright, energetic designs to appeal to younger consumers. The new concept stores are being test marketed in 10 locations across Germany after completing successful tests in China and Russia.

NEO's Nuremburg store location features an interactive digital signage storefront that enables shoppers to use their smartphones to browse for the latest fashions by Adidas without using an app or scanning a QR code. The new storefront window is a fully functioning virtual store. Shoppers interact with the interactive storefront by touching hotspots on the window that provide additional product details and then they're able to purchase items directly using their smartphone.

Shoppers begin the process by entering a simple URL into their smartphone and typing in a one-time PIN code. When completed, the shopper's mobile phone is interlinked in real-time with a virtual shopping bag on the interactive storefront window showing a live view of the bag's contents. Shoppers can then drop products into the window's shopping bag for purchase and the information then instantly appears on the user's mobile phone. The shopper can then edit their product details, save product selections for later consideration, make an immediate purchase, or share their selections with friends through social media channels or email.

The adidas Shopping experience is now live at the NEO store at Breite Gasse 46, Nürnberg, Germany. The Adidas Window\Shopping experience was developed in a co-operation between adidas and TBWA\Helsinki, part of the TBWA Worldwide network.

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Monterey Bay Aquarium Invites People to "Dive In" Using Interactive Digital Signage Advertising

SEEN & NOTED: SAN FRANCISCO, CA – Inwindow Outdoor, a technology firm specializing in interactive advertising in public spaces, launched a new digital advertising campaign for the Monterey Bay Aquarium. In collaboration with Engine Company 1, Clear Channel Outdoor, and MacDonald Media, 13 bus shelters across high-traffic locations throughout San Francisco were transformed into augmented reality aquatic submersion experiences using digital signage touchscreens.

Using a touchscreen, the user selects “Dive In” and begins to descend “150 Feet of Awesome.” The user meets different animals at each level of the descent, interacting with sea turtles, sardines, and jellyfish. They are then prompted to pose for a photo, which generates a personalized postcard that can be saved to their smartphone, or uploaded to their Facebook and Twitter accounts.

To further enhance the experience, each shelter has been completely transformed into a virtual aquarium. From the translucent, kelp-covered roof, to the side panels that are decorated with schools of sardines, bus riders and bystanders feel as if they are completely submerged in an aquatic environment. The interactive advertising campaign's response rate has been phenomenal. More than 32,000 unique interactions were recorded and over 43,000 people posed to have their photos taken.

“There are certain campaigns that strike a chord, and this is definitely one of them," said said Steve Birnhak, CEO Inwindow Outdoor. "The interaction is enjoyable, the visuals are beautiful and venue is perfect, so it works on many levels”

“We hope folks in the Bay Area enjoy the experience and, of course it will make them want to come see the real thing!” said Mimi Hahn, Vice President of Marketing for the Monterey Bay Aquarium.

Photos courtesy of Clear Channel Outdoor

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For more on Interactive Bus Shelter Advertising, please see the following links:

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Digital Out-of-Home Campaign—Yahoo! Bus Stop Derby

Volvo Gets Personal Using Interactive Digital Signage Advertising Campaign

Volvo Gets Personal Using Interactive Digital Signage Advertising Campaign

SEEN & NOTED: UNITED KINGDOM  — Grand Visual, an award winning, UK-based production and creative technology developer, has introduced a new interactive digital out-of-home campaign on behalf of Volvo. The campaign launches Volvo's new V40 model using JCDecaux's network of outdoor interactive 6-sheet touch screen displays at bus and railroad stations across the United Kingdom.

The interactive campaign, created by EHS4D, a UK-based marketing agency, and produced by Grand Visual, ask the following question: “Want to find out more about yourself? The campaigns' interface enables participants to discover their unique personality type by designing a Volvo V40 that reflects their individuality. A number of options are provided through the interactive interface that include selecting the V40's color, alloys, interior, and driving mode. Based on the end result, a unique, individualized V40 car profile is created that reveals the users personality type and description based on the criteria that they have selected. The final screen prompts users to enter their name and email address for the chance to win the perfect test drive “designed around you” in Sweden.

"Volvo's Scandinavian origins provide a unique opportunity to explore the simplicity in design and to create vehicles that are designed around people – and this campaign is a brilliantly engaging example of how we’re bringing that to life," said Kylee Rush, at Volvo Car UK. "It allows people to easily interact with the All-New Volvo V40, and personalize the car to their own taste. It clearly communicates the capacity for consumers to individualize and hone their Volvo V40 to make it their own.”

“The All-New Volvo V40 is for those who want to stand out from the crowd, so it’s fantastic to be able to use innovative media to express that idea," said Jimmy Thompson, Associate Creative Director at EHS4D. "It allows us to be both disruptive and make a huge impact across a broad network. And just as importantly, we’re able to capture the details of those who interact with the campaign.”

“This campaign makes the most of the medium by engaging commuters with one to one content at bus stops where dwell times are high, and then dynamically delivering their personalized V40 creations to a broader audience across the UK," said Dan Dawson, Digital Director at Grand Visual.

The Individuality concept was created by EHS4D, the media campaign was planned and booked by Mindshare and Kinetic Fuel, while the campaign was delivered via Grand Visual’s OpenLoop platform.

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