SEEN & NOTED, CHICAGO, IL - AT&T has opened a new 10,000 square-foot retail space which features an 18-foot high interactive digital signage video walls. The video walls are visible at street-level to passers-by in the heart of Chicago’s Magnificent Mile at 600 North Michigan Avenue. The interactive screens provide AT&T with an opportunity to educate consumers while showcasing theirs wireless technology.
“Our Michigan Avenue store is where customers can immerse themselves in everything AT&T is about and truly explore the technology we have to offer,” said Paul Roth, president of AT&T retail sales and service. “AT&T is about delivering innovation that makes a difference in our customers’ daily lives. All of that will be ready for customers to experience at our flagship store.”
In addition to products and services found at AT&T’s more than 2,300 retail stores nationwide, the Michigan Avenue store offers customers a glimpse of the future, including AT&T’s first retail demos of the new AT&T Digital Life home security and automation services and of a connected car that shows how wireless technology can aid driving. Shoppers will also find exclusive accessories by Chicago-area artists and other products unique to the Windy City. With more than 100 digital screens throughout the space, every aspect of the store is designed to educate customers about future wireless technologies and services.
Read more about digital signage in retail environments on ScreenMedia Daily
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