SEEN & NOTED: NEW YORK, NY — More than 250 digital signage touchscreens went live yesterday in Manhattan as City24/7 switched on its street-level information kiosk network. The kiosk network is being developed by the New York-based start-up and the City Department of Information Technology and Telecommunications. City24/7 is working with New York City Agencies, The Union Square Partnership, City Maps, Roadify, Google Places and other content partners to deliver an engaging experience. A portion of the revenue generated by the sales of advertising on the platform will be reinvested in the community, according to City24/7.
City24/7 kiosks are being retrofitted into existing phone kiosks and utilize LG Electronic's high-brightness 32-inch LED touch screens. Each kiosk location will also serve a dual-purpose as Wi-Fi hotspots. Location-based, geo-targeted content will be displayed on every screen so the information is relevant to where users are standing. Content is available in multiple languages and will include real-time information, local events, restaurant, entertainment, and transport information. Users will also be able to make restaurant reservations and purchase tickets directly from the kiosks. Local shopping along with special offers and promotions from area merchants will be featured on the network. City24/7 is also planning to launch a companion mobile channel in the near future.
Pictured above: Jennifer Falk, Executive Director for The Union Square Partnership, and Jay Kang, Marketing Manager for LG Electronics USA Home Electronics B2B Division, interacting with an interactive touch-screen display unveiled yesterday in the Union Square area of Manhattan.
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Times Square New York
November 21, 2012
April 05, 2012
Interactive Digital Signage Coming to Times Square's Digital Newsstand Advertising Network
SEEN & NOTED: NEW YORK, NY — Monster Media, a provider of interactive out-of-home advertising, has announced a partnership with Cemusa, a leading street-level outdoor advertising company to bring interactive digital advertising to a network of eight digital newsstands in Times Square in New York City. The street-level screens are embedded into kiosks where people buy their daily newspapers and magazines, giving advertisers a powerful location to reach coveted on-the-go target audiences in the popular tourist and business destination.
The digital newsstands will employ Monster Media's interactive capabilities to go beyond passive screen advertising, which is already ubiquitous in Times Square. Advertisers will be able to run campaigns that utilize touch interactivity, gesture-based activation, photo/video capture and gaming in order to engage audiences and immerse them within an advertising campaign. Use of cross-platform integration will also be available, such as mobile interactivity, SMS shortcodes and email campaigns in order to connect with viewers even after they've left the newsstand.
Monster Media's proprietary back-end analytics platform will provide advertisers with the critical data they need to make decisions about campaigns. The platform goes beyond traditional traffic estimations, with the ability to record interactions of all types, time-of-day data, impressions and more. According to the Traffic Audit Bureau (TAB), these units generate an average of over 500,000 impressions per week. The Times Square interactive digital newsstand network from Cemusa and Monster Media will go live in April 2012.
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Maybelline's Digital Signage Campaign Spans Two Continents and Media Platforms
SEEN & NOTED: NEW YORK, NY - Maybelline NY has launched a new interactive campaign in New York's Times Square that combines digital out-of-home advertising with online media promotion. Maybelline's campaign invites Russian citizens of the female persuasion to submit three photos of themselves using a dedicated Facebook app. The photos are then turned into a short personal video that's then featured on one of Clear Channel's billboards in Times Square for a chance to win a trip to New York.
The interactive campaign was developed by Grape, a Moscow-based digital advertising agency. Maybelline NY is working with Brand Marketers, a New York-based advertising and marketing agency specializing in experiential campaigns, to increase engagement for the campaign that's currently taking place from April 2 through April 15. Passersby in Times Square are invited to vote for their favorite contestant on Maybelline's website to help each contestant to win a free trip to New York city.
In addition to broadcasting the campaign live in Times Square, participants based in Russia are able to track what was happening on the billboard live 24/7 through a livestream video, provided by Boston-based digital out-of-home technology company Aerva.
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