Digital Signage Universe

BMW i: A Window Into the Near Future Sweeps Digital Signage Expo's 2014 Apex Awards

SEEN & NOTED: LAS VEGAS, NV — BMW’s agency, Kirshenbaum Bond Senecal + Partners and Spies & Assassins, a creative-technology boutique that focuses on digital development swept Digital Signage Expo’s 2014 Apex and Content Awards held in Las Vegas yesterday evening.

KBSP's creative concept was developed to help build awareness of BMW’s electric vehicles. Using a street-level window in midtown Manhattan, the agency set up three cameras to capture real-time traffic flow at the intersection of 6th Avenue at 42nd street. A 3M Vikuiti projection screen was placed inside of the storefront window along with two 80,000-lumen Vikuti projectors. Spies & Assassin developed custom car-tracking software that mapped BMW’s i concept cars into the real-time video feed. The end result was a perfect illusion of futuristic cars driving through Manhattan. Over a period of one-week, nearly 250,000 vehicles passed by the window and were magically transformed into BMW i3 and i8 vehicles. A great concept that proves the power of digital place-based media!

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Verizon Uses Digital Signage To Transform Shopping Into An Interactive Playground

SEEN & NOTED: BLOOMINGTON, MN — Verizon’s new Destination Store at the Mall of America elevates brand engagement by turning the store into an interactive playground designed to demonstrate how mobile technology can enhance day-to-day living for consumers. The store uses a combination of interactive technologies that include digital signage and video walls where shoppers can learn about and experience wireless technology throughout the 10,000-square-foot retail space.

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World’s Largest HD Video Wall Goes Live At Suntec Exhibition and Convention Centre

SEEN & NOTED: SINGAPORE — The world’s larger high-definition video wall has gone live at Suntec Exhibition and Convention Centre in Singapore. The video wall, called “The Big Picture”, stands over 15-meters tall and 60-meters wide, and is located inside the main lobby and entrance to Suntec. The Big Picture HD video wall has received the official Guinness World Records title for the Largest High-Definition Video Wall on record. The Big Picture is designed to support a resolution of 32,051 pixels wide by 7,941 pixels high, which is 84 times the resolution of HD (1 UHD = 4HD). The video wall was designed and built by LG Display and uses 664 integrated LG LED flat panel displays.

The Big Picture can act as a standalone system that displays a combination of media such as still images, animations and video clips to be shown at the same time, or a single media image in native format to be displayed over the entire wall. Interactive features are also integrated that include RFID tracking systems and sensors on the escalators located just in front of The Big Picture. With these integrated sensory systems, The Big Picture can be adapted to display welcome messages, or show specialized content alongside riders on the escalator from levels 1 to 3.

The Big Picture’s playback system uses Dataton WATCHOUT, a multi-image display and presentation software to manage the dynamic large-format content display. The video wall is controlled and operated by three major subsystems which are the video wall, playback, integration and control. Playback manages content and the principle of the design is to support ultra-high definition (UHD) media including 4K video clips and still images being managed by 21 WATCHOUT display servers, serving 84 full HD outputs. The integration and control system acts to control The Big Picture and servers, turning them on or off as required and scheduled. It also manages playback where a part of a show at a specific time can be selected or it can be used to manage interactive content.

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Photo courtesy: Suntec Singapore